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Podcasting is about talking to a customer (image) Podcasting offers business some serious their convenience

Putting audio on a web site has been around for a long while but as more people use broadband it means there now a whole lot more practical. But podcasting offers business a chance to talk to prospects and customers at their convenience.

What's a podcast?

A podcast is an audio file stored on the Internet that customers can download to their computers or MP3 players and listen to whenever they want.

What makes podcasting different and truly useful as business tool is that customers can subscribe to programs they are interested in.

This means that free and easy-to-use podcasting software automatically downloads new podcasts to your customer's computers as soon as they are available.

Here's an example

Listen to by 25'000 worldwide every week the 'infotainment' broadcast used by BAFTA winning writer, Geoff Thompson is sent out to subscribers of his mailing list.

What can I podcast about

Podcasts can be about any topic you can think of. Possible applications for podcasting include:

  • Preschools and day care centres can offer parenting tips
  • Universities can offer audio lectures
  • Travel agents can offer audio tours of popular cities
  • Chambers of Commerce can introduce conventions, and businesses to their cities
  • Museums and historic sites can offer private guided tours of their facilities
  • Conference presenters can offer podcasts of their sessions for people who were unable to attend
  • Companies can offer training to their employees

Staying in touch is easy

If you publish or plan to publish any type of audio file for your customers whether audio newsletters, teleconference calls, interviews, lectures, etc., podcasting simplifies the process.

Once customers subscribe to your podcast, you don't have to worry about sending them an email to download a new podcast. Instead, your message will land directly on your customers desktops or MP3 device automatically every time you create a new podcast.

Once the podcasts are downloaded to your customer's computers, they can synch them to an MP3 player, burn them to a CD, or listen to them through their computer speakers.

In other words, customers can subscribe to your podcast, download it, and take it with them as they go out jogging or commute to the office.