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Copy writing for web pages

(Image) CopywritingEffective copy writing means you to talk to your customers and prospects in the right way, tell them the information they need to know about your products and services. Badly written copy puts people off, over use of jargon, acronyms and techno babble won't sell or endear your company to the prospects that visit your site. It does stop there either. For your website to be successful it should perform well in the search engines. This will open up your business to new markets.Having relevant content with the keywords essential to good search engine position add to the importance of having well written relevant copy on your site.

7 top tips in writing good copy for the web

  1. Who are you writing for? You copy should be written to that person.
  2. What do you need to tell them about your business, what are the benefits you offer
  3. Don't over complicate your message. Clear and concise works best.
  4. Use good attention grabbing and relevant headlines and sub headlines
  5. Make sure the sentence and paragraph length is right
  6. The most powerful word in advertising is 'you.' "The benefit 'you' get is....
  7. Use your keywords in your copy